The business side of games, handled.
Game On helps studios and publishers strengthen partnerships, sharpen strategy and get more from every deal. Built on 12+ years inside Xbox, working with third-party partners every day.
Our partners
Support across the full business of games
Flexible, insight-driven and tailored to where your business is now. Every service is delivered with honest feedback and a clear focus on outcomes.
Strategic Partnerships
Identify, build and strengthen the platform, publisher and studio relationships that create opportunities.
Product Strategy & Growth
Roadmaps, update planning and lifecycle management shaped around commercially focused goals.
Pitching & Presentations
Sharpen your decks and messaging so they align with what platforms actually look for.
Business Development
Outreach planning, partner targeting and positioning for long-term success in new markets.
Deals & Negotiation
Guidance through publisher, platform and commercial agreements with clarity and fairness.
Storefront Optimisation
Visibility, promotions and seasonal beats managed to get more from your digital storefronts.
The bridge between platforms and studios
Most consultants have seen one side of the table. Game On was founded on more than a decade spent inside a platform holder, working with external partners every day: from small indies to global publishers.
Game On
Platform insight
First-hand knowledge of how platforms think, what they value, and how decisions really get made.
Real deal experience
Years of hands-on negotiation, planning and relationship management. Practice, not theory.
Honest guidance
No overpromising and no guaranteed-outcome claims. Straight answers on how to position your business for success.
What partners say
Game On helped us rethink how we pitch our game catalog to Microsoft. They stayed very involved from start to finish and were always available for questions or feedback. We really appreciated the practical approach and how easy they were to work with. A reliable partner!Anthony Rebouh, Head of Publishing, EMBERS
Three steps, no obligation
Reach out
Tell us where your business is and what you are wrestling with. A sentence or two is plenty.
Kick-off call
A free, no-obligation conversation to understand your goals, your team and where support fits.
Proposal
A clear support proposal with scope and costs, so you can make an informed decision.
Shaped around your goals and your pace
Whatever shape fits your team and your budget.
One-off Project
Pitch refinement, storefront audits, deal reviews, partnership facilitation.
Ongoing Project
Product strategy, roadmap planning, BD pipeline and storefront support.
Monthly Retainer
Ongoing guidance, partner management and decision-making support.
Advisory Retainer
Quick senior input on business decisions and partner conversations.
Fractional Leadership
Partnerships and planning oversight without a full-time hire.
Workshop Session
Alignment, clarity or a decision on one specific challenge.