Built on the inside track
Game On Consulting Services was founded in 2025 to support gaming businesses of all sizes with practical, tailored guidance across the business side of the industry.
Why Game On exists
The games industry is evolving quickly, and navigating publishing, storefronts, partnerships and market challenges has never been more complex. Game On was created to give studios and publishers a partner on the business side: one that has sat inside a platform holder, worked with partners of every size, and knows how the decisions that shape your business actually get made.
Collaboration, fairness and genuine relationships sit at the heart of how we work. Engagements are designed to be enjoyable, personal and effective, with honest feedback throughout: an experienced extension of your team, without the overhead.
Meet the director
Mike Ogden
Founder & DirectorHi, I’m Mike! In 2025, after more than 20 years in the games industry, including 12+ years at Xbox, I founded Game On Consulting Services.
At Xbox I was the day-to-day contact for third-party publishers and developers: the person partners came to for everything from agreements and Game Pass submissions to launches and event content. Across my career I’ve built expertise in B2B partnerships, product strategy, growth planning and negotiation. More importantly, I learned that collaboration, fairness and genuine relationships drive success.
Business success is driven by human connection. Fairness isn’t always the norm in business, but it’s the principle I care most about, and it’s at the heart of everything I do. If you’re curious about how we might work together, or just want to chat about games, ideas or the future of the industry, I’d welcome the chance to connect.
Get to know Mike through some of his favourite games
Hover or tab through to flick the sleeves out.