Questions we actually get
The short answers. If yours isn’t here, ask it on the contact page and you’ll get a straight reply.
Can you get us a Game Pass deal?
No, and you should be wary of anyone who says they can. Platform decisions depend on factors nobody outside the building controls, including some that people inside the building can’t predict. What we can do is position you for success: making sure your materials, messaging and timing align with what platforms actually look for, drawing on years spent on the other side of those decisions.
Are you a marketing agency or a development studio?
Neither. Game On works on the business side of the games industry: partnerships, strategy, deals, business development and storefront performance. We don’t run PR campaigns and we don’t write code. If your challenge is commercial, we’re the right conversation; if it’s creative production or engineering, we’ll say so and point you elsewhere.
Do you only work with Xbox?
No. Our experience was built inside Xbox, which is where the depth of platform insight comes from, but the way platforms evaluate partners, deals and content is transferable. We support positioning and strategy across all platforms and storefronts.
How do engagements work, and what do they cost?
Every engagement starts with a free, no-obligation kick-off call to understand where you are and what you need. From there we build a proposal with clear scope and costs. Engagements are shaped as one-off projects, ongoing projects, retainers, fractional support or workshops, depending on what fits. There’s no set price list because no two businesses need the same thing.
Who do you work with?
Studios and publishers of all sizes, from small independent teams to established global publishers. If you make or publish games and the challenge is on the business side, the conversation is worth having.
Where are you based?
Game On Consulting Services is a UK company. We work remote-first with clients wherever they are, and in person at industry events across the UK and Europe.